UM PEQUENO NEGOCIO EMPREENDEDOR - UMA EXEMPLIFICACAO EM IPAMERI GO

Abstract

Behind a good idea there must be, above all, a stubborn person, capable of overcoming the most unworthy obstacles. Although the profile of the ideal entrepreneur is difficult to draw, some characteristics are typical of the environment in which they live and some trends can be recognized very early. Nobody is born an entrepreneur, however, some people acquire a certain characteristic already in the first period of adolescence, others are favored by the environment and others simply discover the true entrepreneurial potential as they are cornered by adversity throughout life. If entrepreneurship is the dynamic process of creating more wealth, this, in turn, is created by individuals who take risks in terms of wealth, time and/or career commitment by promoting value for some product or service, which can or not be new and unique. The entrepreneur intuitively assimilates concepts even without having been aware of them. In turn, the entrepreneurial spirit goes beyond survival, the need to earn money, enrichment or pursuit of profit. Entrepreneur is also a way to contribute and not go unnoticed by society, so before taking a risk, entrepreneurs must dedicate themselves to thinking and evaluating their idea. Investing time in brainstorming and evaluating the idea will be valuable and helpful in relation to other ideas that may come up. Every idea deserves careful study and requires change or abandonment whenever it does not demonstrate practicality in execution. Therefore, the article provides a description of a small entrepreneurial business, based on an example of an establishment located in Ipameri-GO, entitled Top Eletrônicos, which has been operating in the city for 4 years, which made it be considered a reference store in electronics in the region. In the research, bibliographical references were used with important authors for the development of entrepreneurship, such as: Chiavenato (2012), Dornelas (2018), Mendes (2017), among others, and also a case study of Top Eletrônicos, which has been operating in the city for a long time. 4 years, which made it be considered a reference store in electronics in the region. Top Eletrônicos offers imported and national products at the customer's discretion, that is, the company seeks to be close to the customer's needs, through the observation of their behavior, seeking to know about their opinions and needs, becoming capable of generating great innovations.