DIAGNÓSTICO DA COMERCIALIZAÇÃO DOS PRODUTOS ENTRE PRODUTORES E FEIRANTES LIGADOS À ASSOCIAÇÃO VIVER DA TERRA DO MUNICÍPIO DE IPORÁ-GO

Abstract

Associativism, with the sense of cooperation, is an organized form where ten or more people come together, whether or not they have legal personality, nonprofit to achieve a common goal. In Brazil there are about 290,692 Associations. Of these, only 7,664 are foundations and the remaining 283,028 are non-profit associations. In this sense, for this work it is proposed to carry out a diagnosis together with the family producers of the Associação Viver da Terra, located in the municipality of Iporá-Go, in order to seek to identify the dynamics of commercialization in the associative model, arising from products originating from agriculture familiar. To enrich the analysis, bibliographic searches, questionnaires and on-site visits were used, both with the aim of identifying relevant information regarding internal and external aspects and the interaction between the Association's producers. The analysis of the results allows to know and quantify the products sold in the Association, as well as to analyze the means of conditions that favor and hinder the commercialization of the same, currently it has 24 family producers including the founder of the Association. With the creation of the Association, it enabled improvements for family producers, since for many it is the only source of income, and they can sell their products without the interference of intermediaries.