DESAFIOS DA TRANSFORMAÇÃO DIGITAL EM PEQUENAS E MÉDIAS EMPRESAS: UM ESTUDO EM CAMPOS BELOS-GO

Abstract

Digital transformation has become essential for business competitiveness, requiring changes in management, processes, and organizational culture. However, small and medium-sized enterprises (SMEs) face challenges such as financial constraints, limited technological infrastructure, and a lack of professional training. This study analyzed the barriers and impacts of digital transformation in SMEs located in Campos Belos, Goiás, Brazil. The research adopted a qualitative-quantitative, descriptive, and exploratory approach, using a literature review and a questionnaire administered to managers from 10 companies. The results indicate that most organizations have a low level of digitalization and lack structured planning, although they recognize benefits such as greater operational efficiency and improved customer service. It is concluded that digital transformation represents an opportunity to strengthen the competitiveness of SMEs, provided that it is accompanied by proper planning and employee training.