GESTÃO DE TALENTOS E RETENÇÃO DE PROFISSIONAIS QUALIFICADOS: UMA ANÁLISE EM EMPRESAS DE PEQUENO PORTE DE CAMPOS BELOS - GO

Abstract

This study aimed to analyze the talent management practices adopted by small businesses in Campos Belos, Goiás, identifying the main factors influencing the retention of qualified professionals. Given this scenario marked by increasing competitiveness and the valuation of human capital, the research sought to understand how these organizations deal with the attraction, development, and retention of employees. It was a qualitative and quantitative study, characterized as a public opinion survey, conducted with managers from five companies in the local commercial sector. Data collection was carried out using a structured questionnaire administered via Google Forms. The results showed that the companies primarily valued behavioral aspects, such as commitment and willingness to learn, in addition to using strategies such as financial incentives, flexibility, and dialogue for motivation. However, challenges such as limited financial resources and a shortage of qualified labor in the region were highlighted. It is concluded that talent retention was directly related to factors such as growth opportunities, professional recognition, organizational environment, and the quality of interpersonal relationships. It is therefore essential that companies adopt more structured human resource management practices to strengthen the retention of qualified professionals and improve talent management within organizations.