GESTÃO DO BEM-ESTAR NAS EMPRESAS: ESTRATÉGIAS BASEADAS NA ECONOMIA DA FELICIDADE PARA MELHORAR O CLIMA ORGANIZACIONAL

Abstract

This study examines the application of Happiness Economics and Positive Psychology principles for optimizing the organizational climate in companies. The core objective was to propose management recommendations based on the premise that sustainable workplace well being is driven by intrinsic factors, rather than just financial incentives. The methodology consisted of a systematic literature review, classifying the study as descriptive. The analysis demonstrated the supremacy of Eudaimonic Well-Being (purpose and flourishing) over Hedonic Well-Being (material satisfaction) in the corporate context, validating the need to satisfy the psychological needs of Autonomy, Competence, and Relatedness. The research identified that the effectiveness of well-being management is channeled through two primary Eudaimonic strategies: Job Crafting, which enhances the sense of Purpose and Autonomy; and Servant Leadership, which acts as a multiplier of Social Capital and Psychological Safety. It is concluded that adopting these strategies transforms the Organizational Climate into a strategic asset, fostering intrinsic engagement and reducing operational costs associated with absenteeism and turnover. The work proposes a management model that prioritizes investment in Purpose and Trust, which is essential for building more efficient and humanized work environments.