A SALA DO EMPREENDEDOR DE ÁGUAS LINDAS DE GOIÁS COMO UMA POLÍTICA PÚBLICA PARA DESENVOLVIMENTO EMPRESARIAL LOCAL

Abstract

The strengthening of local entrepreneurship has become one of the main drivers of economic development in Brazilian municipalities, especially in regions where micro and small enterprises predominate. This study aimed to analyze how the Sala do Empreendedor (Entrepreneur’s Office) of Águas Lindas de Goiás contributes to the promotion of business formalization and the development of small enterprises, within the scope of public policies implemented through partnerships between Sebrae and the municipal government. The research adopted a qualitative-quantitative, descriptive, and documentary approach, based on institutional data from the SAS/Qlik Sense system of Sebrae Goiás referring to the 2024 fiscal year. The dataset comprised 4,048 service records, covering individual microentrepreneurs, microenterprises, and small businesses. The results revealed that formalization and debt regularization services represent the majority of demands, followed by training and consultancy actions, confirming the program’s role as an entry point to formal entrepreneurship and a support space for business management. Continuous growth in service volume and performance above municipalities of similar size were also observed. It was concluded that the shared management model between Sebrae and the City Hall strengthens the effectiveness of public policy and expands the reach of development actions. This study contributes to improving municipal management and understanding the role of Salas do Empreendedor as governance instruments for local economic development.