MULHERES NA LIDERANÇA DO AGRONEGÓCIO: UM ESTUDO DE CASO NA UNIDADE COCARI DE IPAMERI-GO

Abstract

This study analyzes the participation and challenges of women in leadership positions at the Cocari Unit in Ipameri, highlighting their contributions to strengthening the cooperative and promoting gender equality in agribusiness. The qualitative research adopted the case study method through a semi-structured interview with a cooperative manager. The results show that female leadership generates positive impacts on the organizational environment, fostering more collaborative, ethical, and humanized management practices. Cocari has demonstrated itself as a space that values women, encouraging their training and occupation of strategic positions. However, challenges remain, particularly regarding professional recognition and gender stereotypes. It is concluded that the presence of women in leadership in agribusiness represents not only a social advance but also a competitive advantage for cooperatives.