DESAFIOS DA SUCESSÃO FAMILIAR NO AGRONEGÓCIO

Abstract

Brazilian agribusiness has consolidated itself as one of the pillars of the national economy, a result of a historical process that evolved from colonial agriculture to a modern integrated and globalized production chain. In this context, rural family businesses face the challenge of succession, the lack of planning for which can compromise the continuity and sustainability of the sector. This study aimed to analyze how family culture and values influenced the succession process in agribusiness and to identify the critical factors that hindered the development and implementation of a formal plan. Thus, the impacts of the absence of this structured planning on the continuity and sustainability of family businesses in the agricultural sector were evaluated. Through a literature review, the intense influence of family values and culture on the process was validated. Among the challenges, the absence of formal succession planning constitutes the main obstacle to the continuity of family businesses, generating internal conflicts, asset fragmentation, business discontinuity, and loss of competitiveness in the face of increasingly demanding market requirements. Therefore, business continuity requires a strategic balance between tradition and innovation, investment in the training of successors, a formalized governance structure, and the implementation of legal and financial tools for asset protection.