DESAFIOS DO EMPREENDEDORISMO FEMININO: UMA ANÁLISE BIBLIOGRÁFICA E AUDIOVISUAL

Abstract

This paper aims to analyze the main cultural challenges faced within female entrepreneurship, through a bibliographic and audiovisual study of historical and current sources. In this way, it is possible to understand how these obstacles affect the full development of women's potential and their ideas or ventures, as well as minimize such negative factors to contribute to the for- mation of an equitable and diverse entrepreneurial space. Thus, it is clear that today female entrepreneurship has more notoriety due to a trajectory of movements and struggles over time, however, there are still prejudices to be fought in different places. Therefore, the relevance of this study is justified by the need to understand what these challenges are and, through an anal- ysis of different elements, collaborate for reflection, in the evolution of public policies, support programs and training initiatives that encourage women to expand their ideas and dreams. In view of this, the methodology used consists of the analysis of published reports on female en- trepreneurs, a literature review by various authors, as well as the exploration of representations of adversities and achievements with the help of various films. Therefore, as results, gender prejudice, the double personal and professional journey, lack of institutional support from the family, emotional problems and stereotypes of the female figure stand out as the main cultural barriers faced by female entrepreneurship due to a patriarchal construction of societies. In ad- dition, understanding the relevance of the theme and the dissemination of knowledge contribute to encouraging future studies.