VULNERABILIDADES NA SEGURANÇA DIGITAL DE MARKETPLACES: um estudo de caso nos marketplaces Mercado Livre, Americanas, OLX e Facebook

Abstract

This study investigates the main challenges and risks associated with digital security on these e-commerce platforms. Given the central problem, how can the lack of standardized regulations on marketplaces impact the digital security of these platforms and what would be the most effective measures to mitigate these vulnerabilities, considering both the update of security systems and user awareness? The study aims to analyze how the lack of standardized regulations contributes to the exposure of users to fraud, phishing and identity theft, among other threats. The overall objective is to identify the main vulnerabilities on these marketplaces, offering an in-depth understanding of the risks involved and suggesting mitigation strategies that can protect consumer data and increase trust in online transactions. Through a qualitative exploratory approach based on bibliographic research, the study highlights the importance of a set of measures, such as multi-factor authentication, real-time monitoring and the implementation of educational policies that promote user awareness of safe practices. These actions aim to strengthen security and create a more trustworthy environment for all those involved in digital transactions.