DIFERENÇAS E SEMELHANÇAS CULTURAIS ENTRE STARTUPS E EMPRESAS TRADICIONAIS: IMPACTOS NA GESTÃO E NO DESEMPENHO ORGANIZACIONAL

Abstract

This study aimed to analyze the cultural differences and similarities between startups and traditional companies, investigating how these characteristics impact management and organizational performance. Based on a literature review and document analysis, the work utilized a theoretical framework that included authors such as Schein, Kotter, and Heskett, focusing on the concepts of organizational culture, innovation, and efficiency. The research was classified as exploratory and descriptive, adopting a qualitative approach to examine cultural practices in different types of companies. The results revealed that startups stand out for their flexibility and culture of innovation, allowing for rapid adaptation to market changes, while traditional companies value stability and efficiency, ensuring predictable and controlled operations. Both approaches present specific advantages and challenges but share the appreciation of human capital and cultural alignment with organizational strategy. The research concluded that organizational culture directly influences company performance and suggested that future investigations explore the evolution of these cultures in response to economic and technological changes, as well as the possibility of a hybrid organizational culture that combines the best of both worlds.