O PAPEL DA CIÊNCIA E OS CAMINHOS PARA A DIVULGAÇÃO CIENTÍFICA NA SOCIEDADE CONTEMPORÂNEA

Abstract

This final course work presents an analysis of the role of science and the paths to scientific dissemination in contemporary society. The main objective is to discuss the importance of scientific dissemination and how it can combat misinformation, especially in a digital context. It highlights the loss of credibility in science due to the spread of fake news, political and popular disinterest, as well as ethical and methodological issues. It emphasizes the negative impact of misinformation during the Covid-19 pandemic, with influencers promoting ineffective treatments and conspiracy theories. It underscores the importance of scientific dissemination and popularization to combat misinformation and restore trust in science. It explores the "Digital Renaissance," emphasizing the convergence of technological media and the importance of digital culture. It analyzes communication in the digital age and its influence on education, highlighting the role of YouTube in scientific dissemination. It justifies the creation of a YouTube channel dedicated to scientific dissemination, emphasizing the need for innovative strategies to engage the public, promote dialogue, encourage interest in knowledge, and create a well-structured scientific culture. Additionally, a questionnaire with 10 questions was developed to assess the population's perception of scientific dissemination. As a result, it was found that scientific dissemination is essential for contemporary society. The YouTube channel reached 100 subscribers and 3000 views, indicating significant public interest. Based on the 103 questionnaire responses, it was concluded that effective scientific dissemination is essential to combat misinformation and promote a well-structured scientific culture.