O PÓS-VENDA NA MANUTENÇÃO DO EQUILIBRIO ORGANIZACIONAL: UM ESTUDO DE CASO EM UMA EMPRESA NO NORDESTE GOIANO

Abstract

The present study explores the importance of after-sales service in preserving the organizational homeostasis of a large-scale company located in Northeast Goiás. The research focuses on understanding organizations' responses to customer feedback gathered during post-sales interactions. The core of the investigation revolves around the following question: "How does a large-scale company in the region work to maintain its organizational homeostasis in light of the data collected in after-sales service?" The research problem centers on how the organization manages information derived from these interactions, aiming to sustain balance and stability in its operational environment. It is anticipated that the results of this study will contribute to a deeper understanding of the relevance of after-sales service in maintaining organizational homeostasis, highlighting effective practices and challenges faced by a largescale company in Northeast Goiás. These insights have the potential to guide future strategies and enhance the efficiency of after-sales activities.