EMPODERANDO NEGÓCIOS FEMININOS: CARTILHA DE MARKETING DIGITAL PERSONALIZADA PARA MULHERES EMPREENDEDORAS

Abstract

The article emphasizes the importance of digital marketing in the context of entrepreneurship and female empowerment, recognizing the need for specific strategies for women entrepreneurs. The main objective is to develop a personalized digital marketing guide, providing training and empowerment through practical approaches tailored to the female scenario. The adopted methodological approach is descriptive and qualitative, involving a documentary and comparative analysis of studies related to entrepreneurship, female empowerment, and digital marketing. The obtained results guide the creation of the guide, aiming to disseminate fundamental concepts and information about digital marketing among female entrepreneurs, contributing significantly to the strengthening of their businesses. In conclusion, the booklet is deemed a valuable resource for female entrepreneurs, offering insights into entrepreneurship and female empowerment through digital marketing across various platforms.