MULHERES EMPREENDEDORAS: IMPACTOS DO PROGRAMA IF MAIS EMPREENDEDOR NO NORDESTE GOIANO

Abstract

Female entrepreneurship stands out for the resilience and creativity of women, who overcome challenges and contribute significantly to innovation and economic growth. The overall aim of the research was to analyze the impacts of the IF Mais Empreendedor project in Northeast Goiás as a strategic support tool for women entrepreneurs. The study is characterized as an exploratory and descriptive research with a qualitative approach. Regarding the procedures, a documentary research was conducted, in which partial and final reports, business diagnostics, and information collected in meetings were analyzed. The project served 11 entrepreneurs between the years 2021 and 2023. Through the findings, it was possible to observe that the main weaknesses of the entrepreneurs include difficulties related to social media marketing and issues associated with financial control. The main challenges are balancing career and personal life, knowledge in management, online promotion, and reconciliation with motherhood. Positive impacts of the project include benefits for the entrepreneurs served, such as improvement in knowledge about management, interaction with other entrepreneurs and expansion of the network, enhancement in digital marketing, financial control, and proximity to the Instituto Federal Goiano. For future studies, qualitative research through interviews with the entrepreneurs served during the 2021 and 2023 editions is recommended.