PLANO DE NEGÓCIOS: SABOARIA ARTESANAL POR SENSAÇÕES

Abstract

Por Sensações is a young and modern company that seeks to innovate in the field of artisanal soapmaking, offering an "intensity" soap with tick extract to stimulate erotic sensations. Its strategic focus is to create recognition in the local market, with a mission to revive romanticism and promote well-being and sexual health. The vision is to be a reference in the sector and in the future open a physical store. Its values include artisanal quality, sustainability, well-being, transparency, innovation and community connection. Por Sensações' proposal presents that the opening of the business in the local market, specifically Campos Belos-Goiás, will provide a movement in commerce, generating new jobs. It is noteworthy that there are no products from the same line or the same approach, exclusively. In which the initial product, Intensidade soap, suggests not only cleaning, but also stimulation through touch and smell. The company operates as a limited company with four partners, and its tax classification is Simples Nacional. The share capital is made up of contributions from each partner. The marketing plan focuses on social networks, such as Instagram and WhatsApp, to attract customers. The "intensidade" soap is aimed at adults, emphasizing sustainability and quality of life. Promotional strategies include advertising on social networks, giveaways, discounts, participation in events and partnerships with influencers. The company will operate from 8:00 am to 5:00 pm, operating online and for collections at the production site. Will accept payment in cash, bank transfer or pix, and in installments only by credit card. There will be no installment sales. The production of soaps is simple, involving a glycerin base and natural ingredients. Deliveries will be made by delivery, with biodegradable packaging. An analysis will be carried out to measure the financial viability of the project based on the estimates in the income statement for the year.