USO DE MÍDIAS SOCIAIS PELAS MICROEMPRESAS EM SEU PROCESSO DE DIVULGAÇÃO

Abstract

With the advent of the internet and social media, companies, including microenterprises, are compelled to reinvent themselves. In this context, digital marketing plays a crucial role, offering effective means for these companies to enter the competitive market. Microenterprises need to stand out against their competitors and gain competitive advantages. This requires efficient marketing management, with special emphasis on mastering social media. In this study, it is also important to highlight how social media can be a fundamental element in the promotion and marketing of microenterprises, providing a valuable approach to enhance their digital marketing strategies. This work is based on qualitative research that utilized references from books, articles, and journals related to social media and its impact on the promotion of microenterprises. The overall objective of this research is to identify how social media can assist microenterprises in their promotional processes.