GREENWASHING E O MARKETING DO MEDO: INFORMAÇÕES SOBRE OS REAIS IMPACTOS DAS ATIVIDADES DE UMA EMPRESA NO MEIO AMBIENTE

Abstract

This article aims to show the importance of the propagation of information appropriately on the environmental label for the purchasing decision of the conscious consumer, considering the negative effects of the plurality of dubious labels and the non-compliance with legal guidelines, both with regard to specific standards and the principles of information and transparency. In this, the aspects and impacts of greenwashing are addressed with a focus on advertising and consumer understanding, highlighting its negative effects and its consequences for improvements in conscious consumption. Therefore, the guidelines of environmental labels and the principles by which they need to be determined in order to comply with their first order in an appropriate manner are examined. Thus, bibliographic research was used. The objective of this work was to show the importance of environmental labeling accurate, adequate, sufficient and clear for a conscious purchasing decision by consumers, in view of the multiplicity of dubious labels and outside legal guidelines, both in relation to specific standards and principles of information and transparency, practices that are routine of organizations that fantasize about green marketing, causing injury to society as a whole.