Conceitos do Business Intelligence, as contribuições para tomada de decisão e sua aplicabilidade no contexto organizacional: Uma revisão bibliográfica

Abstract

In an era marked by constant transformations, technological innovations in general stand out as a factor that directly impacts society's choices and needs, as well as the decision-making process and indicators of an organization. At the same time that globalization has made interactions possible in terms of geographic breadth, the market and institutional scenario have been increasingly competitive, for this reason, the way data is processed and decisions are made reflects the position of organizations given these circumstances, showing whether the interconnection between people, processes, physical, financial and technological resources are aligned with the strategic plan. From this perspective, this article discusses how Business Intelligence influences the assertiveness of decisions made by managers. The general objective comprises the identification and analysis of Business Intelligence concepts in the scientific literature, relating them to the contributions of their tools for decision-making by managers and their applicability in organizations. To achieve this objective, a bibliographic research was carried out, applying the bibliographic portfolio formation method, which resulted in 25 articles at the end. From the reflections on these works, it was possible to conclude that BI acts positively to facilitate and streamline strategic actions that depend on reliable and timely information, so that organizations can follow market changes and trends.