GESTÃO DAS MICRO E PEQUENAS EMPRESAS EM IPAMERI (GO): DESAFIOS E POSSIBILIDADES DIANTE DO ENFRENTAMENTO DA PANDAMIA CAUSADA PELA COVID-19

Abstract

This text is the result of a research developed for the Completion Work discipline of the Higher Course of Technology in Business Management, from the Federal Institute of Goiás, Campus Advanced Ipameri, which adopted qualitative and descriptive research os its methodology. The goal of the work was to discuss the Management of Micro and Small Enterprises during the confrontation of the pandemic caused by Covid-19, in the Ipamerino context. For this, it was necessary to interpret the safety measures that have been determined by the health authorities to then identify what were the challenges and possibilities in this pandemic period, taking into consideration the management of organizations classified as Microenterprise (ME), Small Business (EPP) and Individual Microentrepreneur (MEI). In this sense, it is observed that the stakeholders - the so-called interest groups - showed a significant relationship in the decision-making process and, directly or indirectly, on the results of the companies, since the ME, EPP and MEI have unique characteristics in their structure and management. Because of this, support through consulting, credit lines and management, were fundamental to the success activities and also the computerization process, delivery services and adaptation to the new scenario, contributed to the results.