FATORES QUE INFLUENCIAM O COMPORTAMENTO DO CONSUMIDOR DE CARNE SUÍNA

Abstract

Although pork is one of the most consumed meats in the world, consumption in Brazil remains low compared to other countries and other types of meat. The Brazilian pork market has great international potential as has been demonstrated in recent years, however, pork consumption remains low, mainly because it is related to myths and stereotypes of its origins, often related to past generations. The present work was developed with the objective of identifying these factors that influence the behavior of pork consumers in Brazil. Production patterns have undergone evident changes in recent decades, which are attributed to genetic improvement, greater concern to meet the consumer and their sensory and nutritional requirements. Despite technological advances in the production of pork, outdated concepts still negatively influence the image that consumers have about this meat. Pork currently available to the consumer does not deserve the misconceptions, neither in relation to health hazards nor in terms of its nutritional composition. In fact, it is a nutritious, tasty, and healthy food that, like other meats, should never lose space on the consumer's table. Key words: Consumer behavior; Pork meat; Pig farming.