A IMPORTÂNCIA DO PLANEJAMENTO E GESTÃO ESTRATÉGICA NO TERCEIRO SETOR

Abstract

The purpose of this article is to demonstrate the importance of strategic planning and management in the third sector. It was elaborated as a conclusion work for the Higher Course in Technology in Commercial Management at IF Goiano - Advanced Campus Ipameri. It uses bibliographic research as methodology, using works in the field of applied Social Sciences, more specifically Administration and Management in the Third Sector. In order to achieve the general objective of this article, the necessary theoretical basis for understanding about planning, strategic management and the third sector is addressed. From the analysis and discussion of the data it is concluded that there are challenges to be overcome for the absorption of a more professionalized management by the non-profit organizations. However, there are significant benefits, some of a general nature and others inherent to the third sector, which justify and confirm the importance of adopting strategic planning and management.