PLANEJAMENTO E EMPREENDEDORISMO: UM ESTUDO SOBRE OS RECURSOS EMPRESARIAIS NECESSÁRIOS PARA A CRIAÇÃO DE UM EMPREENDIMENTO

Abstract

The emergence of new ventures reveals new alternatives to obtain income. However, many of these ventures start without the necessary planning to succeed. The main objective of this study is to seek to understand the concept of entrepreneurship and strategic planning. Based on a bibliographic review, we seek to understand and clarify what is based on the construction of a new enterprise, characterizing the management of the corporate resources of team, production, marketing and finance that assist in this construction. Initially, the study addresses the concepts of entrepreneurship, strategic planning and critical success factors in its theoretical framework. The approach to entrepreneurship concerns those people who have the ability to set up and run their own business. Strategic planning is the process that will help the enterprise to make future decisions. And the critical success factors are the resources that are necessary for the venture to prosper. As a result obtained with the study, it is identified that understanding, knowing how to use these concepts and also managing well the business resources within an enterprise are measures that can help for the growth, success and development of a new company, be it small or large postage.