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AMBIENTE ALIMENTAR DO CONSUMIDOR: UMA ANÁLISE DA PUBLICIDADE DE ALIMENTOS ULTRAPROCESSADOS INFANTIS EM MERCADOS LOCAIS DE UM MUNICÍPIO DE PEQUENO PORTE

Thu, 12 Mar 2026 00:00:00 GMT

Título: AMBIENTE ALIMENTAR DO CONSUMIDOR: UMA ANÁLISE DA PUBLICIDADE DE ALIMENTOS ULTRAPROCESSADOS INFANTIS EM MERCADOS LOCAIS DE UM MUNICÍPIO DE PEQUENO PORTE Autor(es): Moraes, Sara Patrícia Pereira Barbosa Primeiro Orientador: Oliveira, Ingryd Garcia Primeiro Membro da Banca: Silva, Priscilla Rayanne e Segundo Membro da Banca: Ferreira, Jordanna de Souza Abstract: Ultra-processed foods are widely promoted in the consumer food environment, especially through advertising strategies targeting children. This study aimed to analyze the consumer food environment from the perspective of advertising for ultra- processed foods aimed at children in supermarkets in a small municipality in the state of Goiás. This is an observational ecological study, conducted in 15 supermarkets registered in the municipality of Pires do Rio (GO). The AUDIT-NOVA instrument was used for auditoriums of the internal and external food environment. The data were analyzed descriptively, using absolute and relative frequencies, complemented by content analysis of the identified advertising messages. The study found advertising for ultra-processed foods in 100% of the establishments, both internally and externally, while unprocessed and minimally processed foods showed low or no promotional visibility. The advertising messages included nutritional suggestions, emotional appeals, and promotional pricing strategies, frequently associated with visual elements such as cartoon characters and language targeted at children. The findings show a structural pattern in the local food environment similar to that described in larger urban centers, where advertising strategies that induce the consumption of ultra-processed foods predominate. It is concluded that the commercial environment has developed in a way that favors children's exposure to persuasive stimuli, reinforcing the need to strengthen regulatory measures and promote healthier food environments. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

PERCEPÇÕES E ATITUDES SOBRE OBESIDADE EM ADULTOS BRASILEIROS: AVALIAÇÃO PELA ESCALA ATPO-BR

Wed, 11 Mar 2026 00:00:00 GMT

Título: PERCEPÇÕES E ATITUDES SOBRE OBESIDADE EM ADULTOS BRASILEIROS: AVALIAÇÃO PELA ESCALA ATPO-BR Autor(es): Oliveira, Hellen Caroline Alves Primeiro Orientador: Siqueira, Ana Paula Silva Abstract: Objective: To evaluate the attitudes of Brazilian adults not affiliated with the health field toward obesity using the Brazilian version of the Attitudes Toward Obese Persons Scale (ATPO-BR). Material and Methods: This observational, cross-sectional, descriptive study included 45 adults recruited through social media using convenience sampling. Sociodemographic and anthropometric data were collected, and participants completed the ATPO-BR. Statistical analyses included descriptive statistics, Shapiro–Wilk test, Spearman correlation, Student’s t-test, and multiple linear regression (p<0.05). Results: The mean ATPO score was 74.84 ± 13.48, indicating a moderate level of stigmatizing attitudes. No significant associations were found between ATPO scores and age, BMI, sex, income, or education (p>0.05). The regression model showed low explanatory power (R²=0.085). Conclusion: Stigmatizing attitudes toward obesity appeared independent of sociodemographic and anthropometric variables, suggesting stronger influence of sociocultural and cognitive factors. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

ANÁLISE DA INSERÇÃO DE AÇÕES DE PROMOÇÃO DA SAÚDE EM MUNICÍPIOS DE PEQUENO PORTE DO SUDESTE GOIANO

Fri, 27 Feb 2026 00:00:00 GMT

Título: ANÁLISE DA INSERÇÃO DE AÇÕES DE PROMOÇÃO DA SAÚDE EM MUNICÍPIOS DE PEQUENO PORTE DO SUDESTE GOIANO Autor(es): Lima, Ana Quele dos Santos Primeiro Orientador: Oliveira, Ingryd Garcia Primeiro Membro da Banca: Caixeta, Débora Caixeta Tavares Segundo Membro da Banca: Santos, Marcos Vinicius Alves dos Abstract: According to the Ottawa Charter, health promotion is the process of empowering the community to improve quality of life and increase longevity. The National and State Health Promotion Policies are a historical landmark in health policies in Brazil; however, some municipalities face challenges in decentralizing their guidelines and implementing actions. This study aims to analyze the incorporation of the State Health Promotion Policy in small municipalities in the southeastern region of Goiás. This is an exploratory qualitative study that used document analysis of local management documents from the municipalities included in the study. The documents analyzed were the Municipal Health Plan and the Annual Management Report. The study sought to identify the inclusion and characterization of the Health Promotion actions specified in these documents, as well as a comparative analysis between the documents and the policy guidelines. When analyzing the context in which the term "health promotion" is included, it was noted that Health Promotion is presented in the Municipal Plans in a fragmented manner, and carried out through campaigns and prevention events. It was also noted that the budgetary provision for the actions was absent in the Municipal Plans. The analysis of the SUS (Brazilian Unified Health System) management instruments revealed significant weaknesses in the health planning of the small municipalities studied. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

ESTIGMA DO PESO E JULGAMENTOS SOCIAIS: UMA ANÁLISE QUALITATIVA A PARTIR DA EXPOSIÇÃO A IMAGENS CORPORAIS

Fri, 06 Mar 2026 00:00:00 GMT

Título: ESTIGMA DO PESO E JULGAMENTOS SOCIAIS: UMA ANÁLISE QUALITATIVA A PARTIR DA EXPOSIÇÃO A IMAGENS CORPORAIS Autor(es): Pedroza, Ellyzia Mayra Costa Primeiro Orientador: Caixêta, Débora Tavares Abstract: Introduction: Obesity is frequently stigmatized, being associated with negative attributes that go beyond the physical dimension and impact the social identity of individuals. Objective: to analyze the physical, social, emotional, and intellectual attributes attributed to people with obesity based on visual stimuli of obese bodies. This is a qualitative-quantitative study, with 30 participants recruited via social networks. Methods: an online questionnaire containing images of a man and a woman with obesity was used, requesting free narrative production about the individuals portrayed. The texts were submitted to Bardin's Thematic Content Analysis. Results: three analytical categories emerged: (1) The obese body between biomedical classification and aesthetic normativity; (2) Emotional, social, and intellectual attributions mediated by body appearance; (3) Reflective recognition of the inferential limits of the image. Moralizing judgments predominated, associating obesity with sloppiness, sadness, and low social status, revealing the generalization of physical characteristics to moral spheres. However, critical stances that rejected judgment based on appearance were also found. Conclusions: exposure to body images acts as a trigger for the activation of stigmas, converting weight into a marker of personal and emotional achievements or failures. Addressing this phenomenon requires deconstructing the normative narrative and raising awareness about body diversity. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso