https://repositorio.ifgoiano.edu.br/handle/prefix/1643 2026-05-12T22:44:51Z 2026-05-12T22:44:51Z Xavier, Hugo Barcelos ; Sousa, Sabrina Barbosa de https://repositorio.ifgoiano.edu.br/handle/prefix/6560 2026-04-30T22:09:23Z 2026-04-22T00:00:00Z

Título: A INOVAÇÃO DE PRODUTOS, PROCESSOS E MARKETING, COMO UM FATOR DE COMPETITIVIDADE: UMA ANÁLISE EM TRÊS FARMÁCIAS DE CAMPOS BELOS/GO Autor(es): Xavier, Hugo Barcelos ; Sousa, Sabrina Barbosa de Primeiro Orientador: Silva, Josivaldo Alves da Primeiro Membro da Banca: Quintanilha, Karolino Torres Segundo Membro da Banca: Silva, Victor Alves da Abstract: Innovation is an essential element for generating competitiveness in organizations, and it can be applied in different contexts and sectors, establishing itself as a fundamental factor for adaptation, growth, and differentiation in the market. This article aims to analyze the innovative practices adopted by pharmacies in Campos Belos/GO in terms of products, processes, and marketing as a factor of competitiveness. The analysis was conducted through direct observation and based on the perceptions of owners and managers, using criteria related to the application of innovative practices in products, processes, and marketing actions. The research methods employed were bibliographic, along with a direct observation study. The methods applied for data analysis and interpretation were qualitative and quantitative, and the instrument used was a semi-structured script. The main findings of the investigation were the identification of innovative practices in operational processes, products, and marketing actions of the pharmacies. Therefore, it is evident that innovation is fundamental for generating competitiveness in the pharmacies studied. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

2026-04-22T00:00:00Z Barros, Lorranny Francisca ;PolianaNascimento Sousa;Weni KesiaHipolito Assunç https://repositorio.ifgoiano.edu.br/handle/prefix/6487 2026-04-07T22:10:44Z 2025-12-19T00:00:00Z

Título: OS MICROEMPREENDEDORES INDIVIDUAIS(MEIs) DEIACIARA(GO): UMA ANÁLISE PRELIMINAR SOBRE OS DESAFIOS E AS OPORTUNIDADES LOCAIS Autor(es): Barros, Lorranny Francisca ;PolianaNascimento Sousa;Weni KesiaHipolito Assunç Primeiro Orientador: Francisco, Daniel Neto Abstract: This research analyzes the challenges faced by Individual Microentrepreneurs (MEIs) in the municipality of laciara, Goiás. Entrepreneurs face many obstacles in maintaining their businesses; therefore, this work seeks to identify the difficulties that MEIs face with formalization. To this end, quantitative and qualitative research was developed in this study. Questionnaires were applied to 7 Microentrepreneurs, and interviews were conducted with the same Microentrepreneurs whose businesses are linked to the municipality under study, laciara, Goiás. The analysis of the research identified motivators for informal entrepreneurs to formalize their businesses through the program: business regularization, case of formalization and low costs, the possibility of issuing invoices, labor rights, among others. The main difficulties in maintaining the business include planning and organizing the company, acquiring customers and making sales, finding reliable and inexpensive suppliers, innovating products and services, understanding and complying with legal obligations, and properly managing the business, among others. It is also worth noting that to keep their businesses compliant with public regulations, MEIs (Individual Microentrepreneurs) can count on the help of accountants, channels such as Sebrae (Brazilian Micro and Small Business Support Service), the local municipality, and family and friends who understand the subject. Some benefits are guaranteed to entrepreneurs who decide to join the program, including: simplified and reduced taxation, the right to retirement, sick pay, maternity and paternity leave, unemployment insurance, overtime pay, among others. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

2025-12-19T00:00:00Z Farias, Andressa Mendes https://repositorio.ifgoiano.edu.br/handle/prefix/6324 2026-03-13T20:47:11Z 2025-12-10T00:00:00Z

Título: A MULHER NA ADMINISTRAÇÃO DE EMPRESAS: BARREIRAS INVISÍVEIS E DESAFIOS PARA A LIDERANÇA FEMININA NAS ORGANIZAÇÕES Autor(es): Farias, Andressa Mendes Primeiro Orientador: Miranda, Andreia Maria de Primeiro Membro da Banca: Francisco, Daniel Neto Segundo Membro da Banca: Sousa, Daniel Carneiro Abstract: This article analyzes the inclusion and performance of women in business administration, focusing on the invisible barriers and challenges faced in exercising female leadership within organizations. It investigates the persistence of gender inequalities and the factors that limit women's access to management positions. The research, of a bibliographical nature, using an inductive method and a qualitative approach, discusses the historical trajectory of women in the workplace, symbolic barriers such as the glass ceiling, and policies capable of promoting greater equity in organizations. The results indicate that the consolidation of female leadership requires cultural changes and the strengthening of diversity and equal opportunity policies. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

2025-12-10T00:00:00Z Santos, Rosinéia Pires dos https://repositorio.ifgoiano.edu.br/handle/prefix/6248 2026-03-03T14:38:48Z 2025-12-15T00:00:00Z

Título: CONSTRUÇÃO DE COMPETÊNCIAS ADMINISTRATIVAS: RELATO DE EXPERIÊNCIA PROFISSIONAL NO SEBRAE/GO Autor(es): Santos, Rosinéia Pires dos Primeiro Orientador: Guimarães, Italo José Bastos Primeiro Membro da Banca: Cardoso Sobrinho, Carlos Antonio Segundo Membro da Banca: Barbosa, Kennedy de Araújo Abstract: This work presents an experience report based on the trajectory I lived between 2021 and 2025 at SEBRAE/GO, during which I worked as an intern, outsourced receptionist, and administrative assistant. After nine years away from the job market to care for my family, the internship at SEBRAE marked my return and became the starting point for my professional growth. Administrative routines, customer service, document organization, the use of several internal systems, and support for consultants, employees, and especially entrepreneurs were among the skills developed throughout this period. Each position I held contributed to my development, helping me gain confidence, responsibility, and new abilities. This report also shows how the activities performed relate to the content studied in the Administration program, demonstrating that the theory learned in the classroom is directly connected to the institution’s daily practices. Finally, the report highlights how this journey contributed to my professional, personal, and academic development, emphasizing the importance of SEBRAE/GO in my growth and presenting my future prospects in the administrative field.; This work presents an experience report based on the trajectory I lived between 2021 and 2025 at SEBRAE/GO, during which I worked as an intern, outsourced receptionist, and administrative assistant. After nine years away from the job market to care for my family, the internship at SEBRAE marked my return and became the starting point for my professional growth. Administrative routines, customer service, document organization, the use of several internal systems, and support for consultants, employees, and especially entrepreneurs were among the skills developed throughout this period. Each position I held contributed to my development, helping me gain confidence, responsibility, and new abilities. This report also shows how the activities performed relate to the content studied in the Administration program, demonstrating that the theory learned in the classroom is directly connected to the institution’s daily practices. Finally, the report highlights how this journey contributed to my professional, personal, and academic development, emphasizing the importance of SEBRAE/GO in my growth and presenting my future prospects in the administrative field. Editor: Instituto Federal Goiano Tipo: Trabalho de Conclusão de Curso

2025-12-15T00:00:00Z