GESTÃO DA EMPRESA FAMILIAR PARA A SUCESSÃO: UM ESTUDO DE CASO EM EMPRESAS FAMILIARES NO MUNICÍPIO DE POSSE(GO)

Abstract

The succession process is an important milestone for an organization, this phase is essential for a family business to remain consolidated in the market. This study aimed to understand the planning adopted by 04 (four) family businesses in the municipality of Posse GO, and what expectations they have for the future of the business, in order to identify the problems and advantages found in a succession and the importance of planning. To analyze the succession, the research was developed with a qualitative analysis of descriptive and exploratory character, having as technical procedures the bibliographical research and case study. Through the results found, it is observed that the succession does not have a formal planning and that the succession is not a unanimous desire among the interviewees. It is concluded that the lack of planning is something common in family businesses, however companies prepare their successors, transmitting the knowledge they have of the business. The article contributes to understanding how a succession process occurs in small family businesses and future research is recommended in other regions, as well as analyzing conflicting processes or that have occurred bankruptcy.